Magazine Advertisment

 The advertisment in the Sports Illustrated magazine is meant for one audience, older men in their sixties.  This ad has a picture of a older man up on a mountain over looking a lake. It tries to protray that even though the men in the picture is old he can still do anythign that he wants. This picture is in the background becasue Viagra is trying to show that nothign can stop you even as you get older. This ad uses pathos (emotion) to get the readers to buy their products becasue as men read the ad and see that the guy can do what he wants they might want to buy it or maybe other guys are around the same age as the guy  in the ad so they feel they can do the same. This ad is trying to sell that you shouldnt let anythign stop you, so dont let a body disability stop you.