https://www.adbusters.org/content/absolut-coma

This image tries to depict what happens when you drink too much Absolute Vodka. The shape of the blood containers is the same as the shape of an Absolute bottle. It describes that if you drink to much you will end up in the hospital. To further push this point under the picture there is a fragment that describes that by drinking too much you will end up in coma. The background colors help the viewer focus on the blood bag because by having completely different colors and all of them aiming to the middle the viewers eyes centralizes on the blood bag. This add is trying to explain that drinking a lot will end you up in a place where you dont want to be in, the hospital.